joie de l'écriture

Attribute this to my muliebrity or to some therapeutic property of its wavelength, but there is no denying the fact that for me, Pink is Evergreen. It has come a long way from being associated with the fairer gender to being an irreplaceable part of the name of a rock band. If numerology had any science behind it, Pink Floyd would be the last one to dismiss it. Pink was in when Orange was out. And we are not just talking about a colour here. We are talking about an aura; the aura that entailed customer loyalty; the aura which was passed on as a legacy to the world’s largest mobile phone company. Pink prevails.

If this world bathes in pink - candy floss clouds, raspberry seas, fuchsia flowers, pastel fields and magenta tree tops - it would still be as pretty as ever. If we had a pink flag it would match with the colour of our national flower. If we had pink eyes we would have seen the world through natural rose-tinted glasses. The positivity that is embodied in this gentle hue would not have been less significant even if history didn’t introduce us to the phrase 'in pink of health.’

While pink reminds me of everything that is remotely feminine, it also reminds me of anything that is dipped in honey-sweet innocence like cute dolls with pink frocks or cute frocks with pink dolls, of pink Barbie sets and pink purses, of pink slippers and pink hair-bands, of pink pearls and pink watch straps, of pink passion and pink shock (shades of nail enamels), of pink candies and pink gems, of pink night suites and pink floral bed-spreads.

Pink is the colour. Pink is the style. Pink is for every age, for the young and the senile.